The scary thing about that median age is that I would guess that a fairly high percentage of younger viewers watch the show on DVR and skip through most or all of the commercials. I don't know what percentage of the audience that would describe (I am one of them), but surely it describes more younger viewers than older viewers. So if the median age of those watching the show is 64.8, I wouldn't be surprised if the median age of those actually watching the commercials is closer to 70.alietr wrote: Not making advertisers as happy: The “Jeopardy!” audience skews a very old 64.8 years — which means half of its audience is older than about 65. The median age for “Millionaire” is 62.2. (For comparison’s sake, the syndicated tabloid show “TMZ” has a median age of 45.2.
I hope Aleve pays steeply for its premium position right before (and after, on the monitors of the runners-up) FJ, as that is the only current Jeopardy!advertiser that I can even name.